Visa announces Australian launch of new digital wallet: by Visa

Visa’s new payment innovation to hit local shores before Christmas

SYDNEY, 9 JULY 2013 – Visa today announced plans to launch its new digital wallet service, by Visa, in Australia later this year, making it easier for consumers to shop online. will offer consumers a simple and secure way to pay online by entering a single username and password, eliminating the hassle of entering personal details across multiple merchant websites.

Vipin Kalra, Visa’s Country Manager for Australia, said “Building on the successful launch of in the US, Visa is now set to deliver this new service to Australian consumers in time for Christmas 2013.

“Consumers are increasingly shopping online where they are faced with a cumbersome checkout process, and need to enter personal account information repeatedly when making a purchase. streamlines the process and addresses the growing consumer desire to shop online from any device with ease and simplicity.

“ will take the friction out of online payments, benefiting both the consumer and the merchant.”

Visa’s new digital wallet service allows consumers to:
• Securely store their existing Visa and other payment cards
• Store and use multiple shipping addresses
• Set transaction alerts for Visa cards based on spending thresholds and other criteria
• And, over time, opt-in to additional features. can be accessed via PC, smartphone or tablet, with personal account information protected by layers of security within Visa’s industry-leading network. There will be no fees for consumers to enrol or make purchases using

Greg Storey, Visa’s Head of for Asia Pacific, Central Europe, Middle East and Africa, said will change the way consumers shop online, and it can benefit merchants by streamlining the checkout process and reducing abandonment of online shopping carts.

“We intend to offer to all Australian eCommerce merchants. We’re excited about improving the eCommerce checkout experience and helping to boost the sales of Australian merchants who are investing in improvements to their eCommerce sales channel.

“The initial reaction we have had from merchants has been fantastic. We have a number on board already, including JB Hi-Fi, Cotton On, City Beach and Lorna Jane, who will participate in to provide their online customers with a convenient and secure way to pay,” he said.

More than 40 financial institutions have also agreed to partner with Visa to offer to their customers, including ANZ, National Australia Bank, Westpac, Suncorp, Citigroup and ING Direct.

According to ANZ, digital and mobile technology is central to banking.

"Digital and mobile banking technology has become central to banking, as more and more people embrace the digital age. These changing customer behaviours are shaping our banking channels and the way in which we interact with our customers,” said Marj Demmer, ANZ General Manager, Cards and Payments. "Visa’s new digital wallet service aligns with our digital focus and we're pleased to be partnering with them on the launch of which will provide our customers with a new, easy and secure online shopping solution,” she said.

David Lindberg, Chief Product Officer, Australian Financial Services, Westpac, said "Helping to make the customers shopping experience easier is really important to us. Westpac is excited to be able to offer our customers a more convenient way to pay using their mobile phone or online."

Mr. Storey added, “It is our long-standing relationships with financial institutions and merchants that put us in a strong position to deliver a great digital wallet experience for the online shopper”. is the latest in the evolution of payment technology solutions from Visa, whose vision is to become the best way to pay and be paid for everyone, everywhere.

For more information, visit

Quotes from other participating financial institutions:

• Suncorp: “Suncorp is very proud to be partnering Visa in this exciting new initiative. The launch of in Australia will make our customers’ online shopping experience quicker and simpler. They will have more choice and flexibility in terms of how they pay, with the added benefit of enhanced safety and security that’s synonymous with the Visa promise,” said Craig Fenwick, Executive Manager Deposits and Transactions, Suncorp Bank.
• National Australia Bank: “NAB is continually looking for ways to improve, extend and enhance our customers’ experience, whether they are paying in-store or online. Visa's offering provides a simple and secure way for our customers to purchase products and services online. At NAB we've seen continual growth in mobile and internet banking, so it makes sense to offer our customers a digital wallet solution such as this,” said Antony Cahill, Executive General Manager Digital and Direct Banking.
• Citibank: “We’re proud to partner with Visa for which provides Citibank customers with a new, secure way in which to conduct their online transactions. Enhanced technology is core to our business growth strategy and provides our customers with an even greater level of service. We’re excited by the opportunity that provides,” said Julian Potter, Head of Consumer for Citibank in Australia.
• ING Direct: “We are very aware of the role a digital wallet may play in the future of payments and we’re looking forward to seeing what our customers think of this new and simple system,” said ING DIRECT Executive Director Customer, John Arnott.
• Indue: “This is an important payments innovation which will help us meet the demands of our customers for their digital payment needs,” said Indue Ltd CEO, Manuel Garcia.
• Investec: “We are excited to be partnering with Visa to offer to our Platinum and Signature credit cardholders. We believe that this new feature will facilitate a faster, more convenient online shopping experience with added security which will appeal to our professional clients. We will continue to work closely with Visa to ensure that as technology and payments develop we are able to deliver more innovative and easier ways to pay,” said Brent Zurowski, Medical and Dental Finance, Investec.
• IMB: “ caters to consumers’ concerns by providing additional security throughout the eCommerce process. We are thrilled to be part of Visa’s pioneering initiatives that will continue to offer tremendous advantages for our customers,” said IMB CEO Robert Ryan.
• Greater Building Society: “The Greater is making available to its customers because it will give them faster, single click convenience and greater security for online payments. Convenient and secure, is another way we are making life greater for our customers,” said Head of Customer Relations Lisa Presbury.
• People’s Choice Credit Union: “ will make the online payment experience simple, secure and efficient. We are excited by the opportunity for People’s Choice to be one of the first financial institutions in Australia to offer this innovative new payment solution to members,” Steve Laidlaw, General Manager, Finance and Treasury.

List of participating financial institutions:
Australia and New Zealand Banking Group Ltd (ANZ), National Australia Bank Ltd (NAB), Westpac Group – St. George Bank, BankSA and Bank of Melbourne, Citigroup Pty Ltd, Suncorp Metway Ltd, ING Bank (Australia) Ltd, Australian Settlements Ltd (ASL) – Wide Bay Australia Ltd, Arab Bank Australia Ltd and SGE Credit Union Ltd, GE Capital Finance Australia, Greater Building Society Ltd, Heritage Bank Ltd, IMB Ltd, Indue Ltd – BankVic and Coastline Credit Union, Investec Bank (Australia) Ltd, Macquarie Bank Limited, Bendigo and Adelaide Bank Ltd, Cuscal Ltd – Swan Hill Credit Union Ltd, Firefighters and Affiliates Credit Co-operative Ltd, Warwick Credit Union Ltd, The Broken Hill Community Credit Union Ltd, South West Credit Union Co-operative Ltd, Police Bank Ltd, Circle Credit Co-operative Ltd, Horizon Credit Union Ltd, Wyong Shire Credit Union Ltd, Select Credit Union Ltd, First Option Credit Union Ltd, Lysaght Credit Union Ltd, Laboratories Credit Union, Quay Credit Union Ltd, Lombard Finance Pty Ltd, Goulburn Murray Credit Union Co-operative Ltd, The Capricornian Ltd, Maritime Mining and Power Credit Union Ltd, Macquarie Credit Union, Australian Defence Credit Union Ltd, Queenslanders Credit Union, People’s Choice Credit Union, Credit Union SA Ltd, bankmecu, Credit Union Australia Ltd and Defence Bank.


Media contacts:
Lisa Brown or Kirilly Mallard
Porter Novelli on behalf of Visa
0419 978 877 / 0412 449 307 /

Teneille Rennick

About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 30,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit