Visa and the Avengers: Saving the Day

Sydney, 18 April 2012

Spider-Man and friends take readers on an action-packed mission to master the art of financial management

Visa Inc. and Marvel Comics have teamed up to promote financial literacy in Australia through a new action-packed comic book Avengers: Saving the Day.
 
The 16-page comic is being launched in advance of the Australian April 25 release of the Marvel Studios and Paramount Pictures movie Marvel's The Avengers, and introduces readers to basic budgeting, saving and financial knowledge.
 
Vipin Kalra, Visa’s Country Manager Australia, said: “This unique partnership combines Visa’s long-standing commitment to financial literacy and the global popularity of Marvel characters to help young people to master the vital skills of managing their money. Now the Avengers are not only the world’s greatest superheroes, but financial champions as well.”
 
Combining Marvel’s iconic super-hero characters and Visa’s experience in financial education, Spider-Man, Iron Man, Thor, Hulk and other members of the Avengers team take young readers on an action-packed mission tackling daily money matters. While the team takes on Mole Man and his evil henchmen, Iron Man shows Spider-Man the art of budgeting so that he can buy his aunt a birthday gift.
 
Marvel writer James Asmus, who penned the financial literacy comic book, said: “There’s a lot happening in this comic! We’ve packed danger, humor, spectacle, and character moments in alongside introductions to both financial principles and Marvel’s mightiest heroes. I know that, as a kid, I would have been completely thrilled to get a comic like this.”
 
The comic book is now available online here:
 
http://www.marvel.com/digitalcomics/view_white.htm?iid=24592
 
Some 100,000 free print copies of the comic book will be distributed in eight different languages in countries globally. The comic book is also available online in Chinese, Spanish, Portuguese, Russian, Arabic, French and Bahasa Indonesia.
 
For more information and comprehensive money management resources, log onto www.mymoneyskills.com.au where you will find savvy financial tips on budgeting and saving, smart shopping, card security and many more.


Media Contact
Andrew Craig
Visa
ausinfo@visa.com

 

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed